While graphic design is not required for a web site, graphics and photos can add a touch of class to any web site.

At a bare minimum your law firm web site should have a logo, a few photos, and animated navigation menus. More complex graphics can be designed by hiring a graphic artist to create custom legal graphics for your web site.

Your law firm may also want to include photographs of your attorneys, office, and possibly "action shots" of your attorneys hard at work. Of course, hiring any photograph will increase the overall costs associated with the web site, but would enhance the overall image of the web site.

If your firm cannot afford to hire a graphic artist or photographer, your firm can search for photographs on istockphoto.com. iStockPhoto provides licensed and royalty free photographs for use with web sites, advertising, presentations, and any other use you can imagine.Using stock photography, such as iStockPhoto.com, or using custom photography and graphic design can take a boring web site and transform it into a professional law firm web site.

Next we learn about content writing.